Eye of the Tiger…Reimagining Employee Benefits

This February marks three years since we founded Limelight Health – with a passion and vision to reimagine how the employee benefits industry does quoting, renewals and enrollment. We truly believe quoting can be an enjoyable and efficient experience, and understand many workflows are far from enjoyable. The song, Eye of the Tiger, has truly become an anthem in my heart as a young (late-30s) entrepreneur fixed on the goal of giving back to the industry serving employers across the country.

For the past two years I have sung this song over our team, and as we have brought on new employees. I believe everyone [especially the entrepreneur] can relate to the lyric in this song (see below). And to drop a metaphor, it feels like the employee benefits industry is in the ring fighting the regime change between old legacy systems and inefficient workflows in one corner – and new technology tools, automation, and system integrations in the other corner. Change isn’t easy, especially when we are constantly punched in the face by hours and days of double and triple entry in multiple systems, copying and pasting and collating and printing and binding presentations and chasing down paper enrollment forms.

As we now sit in the wake of Q4 2016, we have the opportunity to get up off the ground and rise up. I hope you enjoy the lyric here and the live performance I gave at TedXRedding in November 2016 during the busy Q4 season. I pulled out a few keeper lines in the song.

Rising up, back on the street. Did my time, took my chances…

So many times it happens too fast. You trade your passion for glory…

Face to face, out in the heat. Hanging tough, staying hungry…

Songwriters: SULLIVAN, FRANK / PETERIK, JIM Eye Of The Tiger lyrics © Sony/ATV Music Publishing LLC, Warner/Chappell Music, Inc.