Why should I prioritize digital marketing?

The following is an excerpt from the new Agency Digital Marketing Guide created by EaseCentral.

You can download the full guide for free here.

No one can deny that benefits and HR industries are merging, and it’s technology that’s bringing them together. Nowadays, employers want benefits to help them appeal to today’s workforce of remote employees and millennials. As the largest generation in the U.S. labor force, millennials are even starting businesses earlier than their baby boomer predecessors, and they’re looking for benefits that will help them acquire the best talent. Applications that help search for physicians and specialists online, telemedicine coverage, and the desire to enroll in programs online are just a few examples. Millennials are also demanding online systems to onboard and enroll and a location where they can quickly refer to their benefits via mobile phone. If these demands haven’t already changed your role, they soon will. With technological advancements and widespread adoption, the way we communicate with people has also changed. We interact with friends and colleagues virtually as much as we do in person and in many industries you can conduct business without ever physically meeting the person on the other end of the deal. This is all good news for your business. Technology, and specifically software, means you can handle more client relationships than before, and likely grow your book of business with the same number of staff.

If you’re looking for ways to embrace technology (and you probably should be) for your agency, digital marketing is one of the best places to start because it directly impacts your bottom line. As a leading benefits & HR technology solution for growing agencies, we help agencies adapt to industry changes. While the core values of an agency have stayed the same, the ways that you communicate with employers have changed. We put together this guide as a primer for Digital Marketing so that you are more knowledgeable when making your next marketing hire, or can put a digital marketing campaign together yourself. Any business can grow by adopting technology, especially your agency. By combining your trusted advisor status with your clients, the relationship skills that have made your agency successful, and technology, you are in the perfect position to take your business to the next level. Here are our top three reasons for why you should incorporate digital marketing into your business model.

Generate More Leads – It’s difficult to grow your agency today without an online presence. That is why agencies are increasingly utilizing digital marketing to capture and nurture new leads.

Increase Your Revenue Per Group – Not only can digital marketing help generate new prospects, but it can also help you scale your communication with your existing groups. It is likely that your groups may not have heard, or if you told them before they may have forgotten, about all of the services you offer.

Increase Efficiency – In many ways, digital marketing can do what traditional marketing does at a lower cost. Marketing—in any form—is about connecting with your audience in the right place at the right time, with a tailored message. In a matter of seconds, you can reach all of your customers and prospects by sending an email or updating your company’s LinkedIn page.

To read more, download the full guide for free on the EaseCentral website.