The Health Care Blog

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A while back Michael Lujan, who was one of the originals working at Covered California, came to see me at the Health 2.0 office. He and his colleagues realized that the workflow for small business health insurance quotations between the carriers and the agents was broken. Yet, despite the ACA (or maybe because of it!) agents are responsible for 90% of small business health quotes.

Any small business who’s ever got a health insurance quote from an agent has likely seen a relatively incomprehensible series of prices and benefits on a PDF. And if they want to see a change, the broker has to go back to the carrier/insurer and start again.

For the past year or so LimeLight Health (working at incubatorLaunchpad Health) has been trying to make that an interactive process, and the result is their product Quotepad. Another really interesting niche product in our convoluted health care mess.

Today Limelight announced a $3m series A funding round. I spoke to CEO Jason Andrew, who told me what they do and gave a demo.